What AOC did right, and what she needs to do more of


In this blog post, we’ll explore how AOC uses social media to communicate with constituents and spread awareness about important issues like Medicare For All, education, immigration reform, climate change mitigation efforts, criminal justice reform, the list goes on.

Is AOC Famous or Infamous?

It comes down to her success on social media and how it helped propel her to victory in a district that Democrats have owned for decades.

In an age when political activism is centered around Facebook feeds, and Twitter hashtags, Ocasio-Cortez’s digital campaign was enough to topple the most powerful Democrat in Queens politics.

In doing so, she has proved that building support online can be just as effective as knocking on doors and speaking with voters on their doorsteps.

When looking at Ocasio-Cortez’s social media presence, two things are immediately apparent: She is very good at Twitter and knows how to turn a meme into an opportunity. Her quick thinking on social media caught the attention of Bernie Sanders in the first place.

Are good digital campaigns necessary?

The beauty of Ocasio-Cortez’s digital campaign is that she doesn’t just tweet a lot — she uses the platform to interact with her constituents directly. For example, when thousands across America marched for stricter gun laws in March following the Parkland school shooting, Rep. Ocasio-Cortez was there.

In fact, despite having a hectic schedule (see below), Rep. Ocasio-Cortez took time on a Saturday morning to march with protesters and even confronted Nancy Pelosi on camera.

The image went instantly viral among progressives online and led to many conversations about Gabbard and her stances on foreign policy.

Why do people get emotional about AOC?

If something is troubling or disappointing in the world she wants to talk about (like Trump’s executive order regarding Guantanamo Bay detainees ), she uses this opportunity to emphasize how Democrats will fight back against these problems rather than be defined by them.

It was this strategy that led directly to Rep. Ocasio-Cortez’s primary victory. Whereas her opponent, Joseph Crowley, had over ten times the money in his campaign war chest, Rep. Ocasio-Cortez used social media to connect with voters and show them what kind of leader she would be.

This led to $87,000 in grassroots donations being sent her way via ActBlue – which came from every state in the United States. It’s no wonder why Crowley lost; not only did he fail to connect with voters, but he also didn’t use social media effectively either.

Was there a new face of politics?

Alexandria Cortez might be the face of the future for the democratic party in America; her skills are magnified because she is a politician from New York City. She is the youngest woman ever elected to Congress, and she has gained national attention for her progressive policies and unapologetic style.

The 29-year old congresswoman’s Twitter account has been an integral part of her success in getting her message out there – it’s been reported that some of her tweets have gotten as many as 70,000 retweets!

Alexandria Cortez, a revolutionary, youngest member of the US House of Representatives, is our politics’ new face. Not only on the House floor, but she has also been vehemently supporting her beliefs on Twitter and other social networks.

Considering her massive success on social media, she is regarded as the first politician that is “not only fueled by the internet but born of it.”

Less than three weeks after reciting the oath of fidelity to the US House of Representatives, AOC became one of the most-watched politicians on social media, with her Twitter following exceeding Speaker Nancy Pelosi.

By November 2020, Alexandria’s Twitter account surpassed more than  10 659 789 followers. Despite her first term as a Representative, Ocasio-Cortez is much-admired for her ability to influence the national conversation through Twitter after former President Obama.

She has been actively advocating fundamental human rights on Twitter and raised her voice regarding violence against the people. In 2018, she criticized the Israel Defense Forces for their atrocities against the Palestinians and called it a “massacre” tweet.

Within two years, AOC became the voice of Americans who want to bring real change to the United States. The way she challenged the status quo and mobilized Americans through social media is admirable.

Does social media presence still matter in politics?

Social media has come to be an influential tool in American politics. Though most congress members use Twitter to connect with people, older ones are slow to take hold of it.

Meanwhile, AOC’s outstanding social media power has won over many hearts. Her superb social media engaging energy depicted the young congresswoman’s political stardom within a short time, making her Twitter skills high in demand.

In 2019, the social media queen co-hosted training sessions for Democratic congress members to guide them about the efficient use and better management of Twitter.

Besides her political tweets, AOC also received much appreciation from her Twitter followers for her special comments about her second-grade teacher. In reply to a tweet in which she was given just one minute to speak, she tweeted a 60-second poem by Dr. Benjamin Mays, which got tons of admiration.

Surprisingly, she received a tweet of appreciation from her second-grade teacher, who made her emotional. AOC expressed her gratitude regarding her teacher and thanked her for believing and encouraging her when she was a student.

Is having a digital following the win formula?

Apart from millions of twitter army, she also receives immense admiration and support from politicians who even disagreed with most of her beliefs.

In May 2019, AOC started a Twitter campaign with Sen. Ted Cruz to bar lawmakers from becoming lobbyists. The joint venture started after AOC tweeted a Public Citizen article, highlighting that many Congress members have turned to lobby.

She said it should be completely illegal for a person to become a lobbyist when he had already served in Congress. Sen. Cruz also joined AOC  for legislation, placing a Lifetime ban on former congress members from becoming lobbyists.

In 2020 she proposed an amendment prohibiting American armed forces from using Twitch as a recruitment tool.

However, her proposal was rejected as she also faced opposition from most of her fellow Democrats. Following the rejection of the Amendment, AOC took to Twitter to squeeze out her exasperations.

“Imagine, you are trying to explain to your colleagues who are members of Congress what Twitch is,” she tweeted.

These tweets are perfect examples of AOC authenticity as well as fluency. She reacts to different news and creates her own engaging stories, making her an unofficial queen of Twitter. 

Conclusion

Alexandria Cortez is the youngest woman to be elected in Congress. She may not have much experience, but she’s already making a difference and getting people talking about her.

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