How Apple Brand Value stays high as the sky. Apple, a Cupertino-based multinational American company, is one of the world’s most prominent technology companies. Founded by Steve Jobs and Steve Wozniak in 1976, Apple produces popular digital devices, including iPhones, iPods, Macs, and iPads.
The apple brand is one of the most valuable in the world. This year, it’s worth an estimated $216 billion. But what does this have to do with you? If you’re an activist, a mom or dad who tries to instill values and positive thinking in your children, or any other individual that cares about society as a whole – then there are many ways that Apple fights for its reputation and protects its brand value.
Apple is committed to ethical labor practices by ensuring that workers producing their products are treated fairly and paid a livable wage. They also take care of their environment by making sure all materials they use are recycled, renewable or otherwise environmentally sound. Thus far they’ve planted two million trees as well as using clean energy.
Since its start, Apple’s adopted several policies to beat its competitors and maintained its dominance in the technological world. Especially during the last ten years, Apple sold at least a 1.4billion iPhones because of its organizational culture and creative models.
Apple brand value: Innovations are key
Apple is considered the world’s #1 creative company, and its innovations are evident in the designs and features of Apple’s products. Its corporate and organizational culture enables the company to ensure creativity among the employees involved in product design and development.
Apple has always been about innovation and a company that is focused on the future. This is why when it comes to sustainability, Apple has shown leadership in the tech industry by providing products with both recyclable packaging and renewable energy sources. With their latest release of the MacBook Pro laptop, they have taken steps to make sure their product will last for generations by designing it so that any part can be replaced easily without having to buy an entire new device. It’s amazing how far this brand has come from apple sauce jars and fruit juice boxes which used to be made out of paper and plastic bags respectively!
Today, Apple produces some of the most valuable brands in today’s market according to Brand Finance – a global leader in measuring business performance worth. The
Its management focuses on innovation among the employees at all levels, including the knowledge, skill, and ability to create innovative products and business models.
Apple Brand Value: Secrecy reigns supreme
Apple’s high level of secrecy is an essential feature of a company’s policy. Surprisingly, senior Apple engineers even have no idea about the final product or app until launched. People working on software are totally unaware of hardware and vice versa.
Though the COVID -19 shifted Apple’s office culture to work at home, employees still work behind secure doors. They are barred from disclosing their tasks, even with spouses.
Despite Apples’ successful policies, Apples’ ambition to beat its competitors and protect its brand is violating labor laws. According to a report, the working conditions at three Apple operated Chinese factories violated China’s labor laws.
The report highlighted that around 70,000 people in these Apple products’ manufacturers worked more than Apples’ 6o hours per week. These unethical conditions were highlighted in 2010 when almost 14 workers killed themselves at Apple’s biggest supplier in China.
Some employees were pushed to work for 12 hours, while others were forced to work 16 hours without being offered breaks to drink water. They were forced to work in coercive conditions and discouraged to refuse overtime and leaves.
In September, some congress members accused Apple of weakening an anti forced labor bill named “The Uyghur Forced Labor Prevention Act.” The bill was put forward to stop forced Uyghur labor in China. If the Senate passes it, it will place responsibilities on American companies to ensure that their supply chain was not engaged in such abuse.
To maintain its dominance, Apple restricts the apps that compete with OS features. It is facing legal charges worldwide because it uses its power to maintain its supremacy over its App store.
In August 2020, Epic Games introduced a direct payment system for Fortnite to avoid Apple’s App Store fees(30%). In response, Apple removed Fortnite from its App Store, preventing the players from downloading the game.
What people on Twitter are saying
Apple uses third parties for these programs and they can be VERY difficult to work with, to the point that I’m shocked that a company so focused on brand protection continues to allow it to happen— Patrick (@patricius) December 22, 2020
#freefortnite Tim Cook (Apple CEO) vs Tim Sweeney (Epic CEO) the battle of the Tim’s in a boxing match that’s how you sort this screw the legal stuff— Mr Irrelevant (@MrIrrelevant01) December 22, 2020
Biggest Gaming Story of 2020??— 🔥@HypeCaster🔥 (@hypecaster) December 21, 2020
Today is the half way mark in the Apple vs Epic case*— FNMCompetitive (@CompetitiveFNM) December 23, 2020
131 days since mobile was banned, 131 days until the trail starts
*Not actually half way since this only considers the start of the trial case since its end date is unknown
Apple Brand Value: Conclusion
Apple has been fighting to protect its brand for decades. It’s a company that does not take any shortcuts, and is determined to do everything right. They are committed to making the best products possible and delivering them in a way that is honest and transparent about their process.
Apple wants you to know where your product was made, who made it, when they made it, how they’re going to make it more durable next year – because these are all things that affect the quality of your life on a daily basis. And Apple knows this better than anyone else because even though they’re only one of many companies building phones today…they’ve had over 100 years of experience doing just that!
Despite operating as one of the most renowned companies, Apple’s anti-competitive behavior and unethical practices to maintain its power are really problematic. What are your thoughts in this regard? Don’t forget to write in the comments below.