Oops, you missed this shopping holiday that tried to challenge Black Friday

Amid the ongoing pandemic situation, Core sight Research created an idea of organizing the biggest shopping event in the U.S, the 10 .10 shopping festival, to boost the shopping industry. Though the concept was provided four months ago to revive retailers, the event will be held from October 9, 2020, to October 12, 2020, while the inauguration ceremony will occur on October 9.


The festival involved hundreds of retailers and brands such as Kroger, Jos. A. Bank, Ulta    Lenovo, Moral Code, Kansas and ProFlowers, and many others. They will engage the customers with flash shopping deals, and customers will attend the festival without any invitation card.

The event aims to provide the best shopping sales to customers before the holiday, along with fun and an opportunity to contribute to charity organizations.

The U.S 10.10 festival will offer online and in-store sales to attract customers who have been waiting long for exciting deals. Coresight Research directs the event in association with the Shopkick shopping app and fashion market Fashwire. Many Prominent philanthropic organizations such as Goodwill and St. Jude’s Children Hospital also collaborated with Coresight Research to save many homeless children’s lives.

The prevailing COVID-19 pandemic proved disastrous for most retailers as many stores were closed during the pandemic, and there was a need to spark the hard-hit retail sector again.

The U.S  shopping event has been decided after the colossal success of shopping festivals held last year. According to an estimate, customers spent almost $16.8 billion on Black Friday last year, and nearly double around $38.4 billion during the 2019 Alibaba Shopping festival.  

“Shopping festivals, like Alibaba’s Singles’ Day in China, are a huge trend that has since expanded globally. Our research shows that most consumers plan to holiday shop earlier than ever this year, providing the perfect opportunity to launch the 10.10 Shopping Festival to support retailers in their efforts to keep up with demand now and through the entire holiday season,” said Deborah Weinswig, founder and CEO of Coresight Research.