Brand Activism


Brand Activism consists of enterprise efforts to improve, prevent, or direct social, civic, commercial, and/or environmental change or stasis with the urge to help or hinder advancements in civilization.

Apple, a Cupertino-based multinational American company, is one of the world’s most prominent technology companies. Founded by Steve Jobs and Steve Wozniak in 1976, Apple produces popular digital devices, including iPhones, iPods, Macs, and iPads. Since its start, Apple’s adopted several policies to beat its competitors and maintained its dominance […]

5 historical ways Apple fights to protect its brand

black vinyl player

Nicki Minaj is closer to freeing herself from the court case with songwriter Tracy Chapman. On Thursday, the hearing judge clearly signals that the Monster rapper is not engaged in any infringement. The legal battle started in 2018 when Tracy Chapman sued the rapper. Chapman claimed that the Trinidadian-American rapper […]

Nicki Minaj Wins Legal Battle with Tracy Chapman