Brand Activism

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Brand Activism consists of enterprise efforts to improve, prevent, or direct social, civic, commercial, and/or environmental change or stasis with the urge to help or hinder advancements in civilization.

Apple brand value – How apple fights to protect its brand

How Apple Brand Value stays high as the sky. Apple, a Cupertino-based multinational American company, is one of the world’s most prominent technology companies. Founded by Steve Jobs and Steve Wozniak in 1976, Apple produces popular digital devices, including iPhones, iPods, Macs, and iPads. The apple brand is one of the most valuable in the world. This year, it’s worth an estimated $216 billion. But what does this have to do with you? If you’re […]