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Is the Apple Brand Good or Bad? Exploring The Positives and Negatives

Apple is one of the most popular brands in the world. So is the Apple brand good or bad? Is there any reason to complain about Apple products? Is it worth investing your time and money into an Apple product? We will answer these questions for you and go over some features that are unique to Apple products.

Apple, a Cupertino-based multinational American company, is one of the world’s most prominent technology companies. Founded by Steve Jobs and Steve Wozniak in 1976, Apple produces popular digital devices, including iPhones, iPods, Macs, and iPad.

apple brand value logo

Is the Apple Brand Good or Bad?

The Apple brand is one of the most valuable in the world. This year, it’s worth an estimated $216 billion. But what does this have to do with you? Suppose you’re an activist, a mom or dad who tries to instill values and positive thinking in your children, or any other individual that cares about society as a whole. In that case, there are many ways that Apple fights for its reputation and protects its brand value.

Apple is committed to ethical labor practices by ensuring that workers producing their products are treated fairly and paid a livable wage. They also take care of their environment by providing all materials they use are recycled, renewable, or otherwise environmentally sound. Thus far, they’ve planted two million trees as well as used clean energy.

Since its start, Apple’s adopted several policies to beat its competitors and maintain its dominance in the technological world. Especially during the last ten years, Apple sold at least a 1.4billion iPhones because of its organizational culture and creative models.

How Does Apple Innovate?

Apple is considered the world’s #1 creative company, and its innovations are evident in the designs and features of Apple’s products. Its corporate and organizational culture enables the company to ensure creativity among the employees involved in product design and development.

Apple has always been about innovation and a company that is focused on the future. This is why when it comes to sustainability, Apple has shown leadership in the tech industry by providing products with both recyclable packaging and renewable energy sources.

With their latest release of the MacBook Pro laptop, they have taken steps to make sure their product will last for generations by designing it so that any part can be replaced easily without having to buy an entirely new device. It’s incredible how far this brand has come from apple sauce jars and fruit juice boxes which used to be made out of paper and plastic bags, respectively!

Today, Apple produces some of the most valuable brands in today’s market, according to Brand Finance – a global leader in measuring business performance worth. The

Its management focuses on innovation among the employees at all levels, including the knowledge, skill, and ability to create innovative products and business models.

How Secretive is The Apple Brand?

Apple’s high level of secrecy is an essential feature of a company’s policy. People working on software are unaware of hardware and vice versa. Surprisingly, senior Apple engineers even had no idea about the final product or app until it launched.

Though the COVID -19 shifted Apple’s office culture to work at home, employees still work behind secure doors. They are barred from disclosing their tasks, even with spouses.

Despite Apples’ successful policies, Apples’ ambition to beat its competitors and protect its brand is violating labor laws. According to a report, the working conditions at three Apple-operated Chinese factories violated China’s labor laws.

The report highlighted that around 70,000 people in these Apple products’ manufacturers worked more than Apples’ 6o hours per week. These unethical conditions were highlighted in 2010 when almost 14 workers killed themselves at Apple’s biggest supplier in China.

Some employees were pushed to work for 12 hours, while others were forced to work 16 hours without taking breaks to drink water. They were forced to work in coercive conditions and discouraged to refuse overtime and leaves.

What Was The Response To Apple’s Forced Labor Practices?

In September, some congress members accused Apple of weakening an anti forced labor bill named “The Uyghur Forced Labor Prevention Act.” The bill was put forward to stop forced Uyghur labor in China. If the Senate passes it, it will place responsibilities on American companies to ensure that their supply chain was not engaged in such abuse.  

To maintain its dominance, Apple restricts the apps that compete with OS features. It faces legal charges worldwide because it uses its power to maintain its supremacy over its App store.

In August 2020, Epic Games introduced a direct payment system for Fortnite to avoid Apple’s App Store fees(30%). In response, Apple removed Fortnite from its App Store, preventing the players from downloading the game.


Apple has been fighting to protect its brand for decades. It’s a company that does not take any shortcuts and is determined to do everything right. They are committed to making the best products possible and delivering them honestly and transparently about their process.

Apple wants you to know where your product was made, who made it, when they made it, how they’re going to make it more durable next year – because these are all things that affect the quality of your life daily. And Apple knows this better than anyone else because they’re only one of many companies building phones today… they’ve had years of experience doing just that!

Despite operating as one of the most renowned companies, Apple’s anti-competitive behavior and unethical practices to maintain its power are problematic.

Viable Outreach | Activism for the 99%