The Top Social Media Influencers: Still Getting It Done In 2022

The social media landscape is constantly changing, and it can be tough to keep up with the latest trends. We’ve put together a list of the top social media influencers to follow in 2022.

These people are on the cutting edge of social media and know-how to reach and engage with their audiences.

They come from all different backgrounds and use various platforms, but they all have one thing in common: they’re incredibly successful at influencing people’s opinions online.

Most Popular Social Media Influencers

@theashleygraham: With over 12 million followers on Instagram, Ashley Graham is one of the most popular social media influencers. She’s a model, body-positive activist, and entrepreneur and uses her platform to promote self-love and body acceptance.

@therock: Dwayne Johnson, aka The Rock, is one of the most popular social media influencers. With over 200 million followers on Instagram, he’s known for his motivating posts and inspirational messages. He’s also an actor, producer, and former professional wrestler and uses his platform to promote his work and the causes he believes in.

Richest Social Media Influencers

– @kimkardashian: Kim Kardashian is one of the richest social media influencers, with an estimated net worth of $350 million. She has over 150 million followers on Instagram and is known for her fashion sense, beauty tips, and insight into her glamorous lifestyle.

– @cristiano: Cristiano Ronaldo is one of the wealthiest social media influencers, with an estimated net worth of $450 million. He has over 200 million followers on Instagram and is known for his love of soccer and his philanthropic work with a variety of charities.

Top Social Media Influencers

– @jlo: Jennifer Lopez is another top social media influencer with over 100 million followers on Instagram. She’s a singer, actress, and businesswoman and uses her platform to promote her work and causes she’s passionate about, like Latinx representation and women’s empowerment.

– @beyonce: Beyonce is another top social media influencer, with over 150 million followers on Instagram. She’s a singer, songwriter, actress, and businesswoman and uses her platform to promote her music and causes she cares about, like gender equality and racial justice.

Female Social Media Influencers

Some examples of female influencers would be Kylie Jenner and Gigi Hadid.

According to Influencer Marketing Hub, the top 10 hottest female Instagram influencers as of January 2019 were:

1. Chrissy Teigen

2. Emily Ratajkowski

3. Kendall Jenner

4. Gigi Hadid

5. Bella Hadid

6. Selena Gomez

7. Ariana Grande

Digital Influence

Influencer Marketing Agencies

In 2017 a few significant events brought attention to commercial use of social media influencers by capitalist sponsorships meaning any person with a good reputation or well connected (with many followers) within the digital realm.

Ogilvy EMEA published their own “Influencers” Perspective Paper in November 2017, adding more weight to the debate. It highlights seven reasons why brands should change their approach towards engagement with social media influencers:

Influencers are increasingly being used across many marketing sectors today as a cost-effective method in increasing brand awareness amongst a target market.

A recent report conducted by “WOMMA” revealed that over the last year, sales generated by influencer marketing campaigns increased from $2.8 billion to $4.6 billion (a 55% increase). Sponsored content on Instagram grew 70%, on Facebook 30%, and Twitter 50%, bringing in $1 billion alone within the same period.

Final Thought On Media Influencers

With the growing popularity of influencers, brands are now allowing influencers to promote their products for free.

With all that being said, the main goal for an Influencer is to have their followers engage and spread the word via likes, shares, comments, and reviews amongst other social media sites.

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