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The Ultimate Guide to Sustainable Fashion: What It Means and Which Brands Are Best

The world is changing. We are in the midst of a sustainability revolution, and people worldwide are beginning to care more about what they buy and how it is made. The first step to living a sustainable lifestyle is understanding what that means for you.

When we say “sustainable fashion,” we mean clothing that has been created with minimal impact on the environment or society as a whole. Brands like Reformation, Vaute Couture, and People Tree have perfected this art – but there’s so much more! In this blog post, I’ll walk you through everything there is to know about sustainable fashion: why it matters, which brands do it best, and how to make your own choices today!

Sustainable Fashion

How to make sustainable fashion choices

Here are some easy tips that will get you started on your journey towards a more environmentally conscious life!

-Research companies before purchasing their products – there is often information online about what they stand for and where they source from. Alternatively, if you can’t find anything online or at stores near you, consider contacting them directly with questions.

-When buying clothing made by brands with strong sustainability practices, request items in natural fabrics like hemp and silk rather than polyester blends (this goes double for underwear!). These materials biodegrade much quicker when thrown away, so we don’t need to worry about toxic chemicals seeping into our landfills.

-Buy secondhand clothes, and if you can’t find what you want in your size or style, try to sell clothes that no longer suit your needs!

Sustainable fashion is something that’s on everyone’s minds these days.

It seems like every day; there are new articles or infographics about how to be a sustainable shopper, from the clothes we buy and where we shop to what goes into them — it can get pretty overwhelming! But fear not: this Ultimate Guide will break down everything you need to know to make sustainable choices for your wardrobe.

(Tip: When shopping for clothing items, look at tags carefully as they may have symbols indicating if the item meets sustainability standards.)

sustainable infographic

What Is Sustainable Fashion?

As implied by its name, sustainable fashion focuses on creating garments with low environmental impact while keeping shoppers happy with trendy pieces of high quality. This includes items like the following:

-Fabrics and fibers that are made of renewable materials, such as organic cotton or bamboo

-Innovative manufacturing technologies to minimize water use in textile production, which also reduces pollution from wastewater treatment facilities

-Ecological dyes without heavy metal residues for colors that won’t run when they get wet (Tip: look for blues with an eight on their index.)

conscious clothing infographic

Sustainable Brands To Check Out

In order to find sustainable fashion brands at a fair price point, you may need some guidance. Luckily there’s no shortage of choices out there! Reputable companies include Patagonia, Stella McCartney, H&M Conscious Collection, and Walmart’s new Conscious Clothing line.

(Tip: Patagonia is a good choice for high-end sustainable and eco-friendly clothing that doesn’t sacrifice style.)

The Sustainable Fashion Alliance

The Sustainable Fashion Alliance is a network of businesses in the fashion industry that are committed to the sustainability of the business. The main objective of this organization is to make sure that there are no negative impacts on the world. They want to eliminate waste, pollution, and social injustice.

1. Sustainability does not have a direct definition out there, but it has been seen as environmental sensitivity or resilience with respect to material, energy, and responsible production methods.

2. Stop spending money on things you don’t need so you can save more money for something else in life

3. Fast fashion brands are not sustainable because they depend on fast manufacturing processes which contribute to pollution and waste.


The Bottom Line Whether you’re looking for the perfect work outfit or are just wondering if your favorite brands use sustainable materials, this article will provide you with all the information necessary to answer any question.

When shopping sustainably, the most important thing is making sure that what you purchase comes from companies that prioritize sustainability as their number one priority. It’s better for our environment and makes us feel great knowing we’re doing something positive!

Viable Outreach | Activism for the 99%