Introduction Why is Google so bad
We are here to answer why Google is so bad now. From sketchy business practices to full-blown deception, this post will cover it all.
‘Google it’ is a common phrase, and if you are unfamiliar with it, it means looking something up on the internet. With its enormous database, Google can show thousands of answers to your question in a matter of seconds. Plus, they can show thousands of ads.
When you think about Google, you probably picture the search engine that we all use to find things on the internet every day. And if you’re like me, you might also think of Gmail, Google Maps, YouTube, and Android. But did you know that in addition to being a leader in web-based software and services for consumers (and generating billions of dollars each year), it’s also one of the world’s largest online advertising networks?
Google Adsense is an automated ad placement service provided by Google which places contextually relevant ads on its network. It’s how I make my living as a blogger. The system automatically detects sites with content related to certain products or topics and displays matching advertisements near those pages without much user choice.
Click an ad, take a chance
You’ve seen them before; they’re the little ads on the side of your screen when you are browsing online. You might not have realized it, but those ads that pop up while you’re scrolling through Facebook or checking email are generated by Google and other big corporations like McDonald’s and Starbucks.
Some people might say this is a form of advertising, but what do these companies get in return?
The truth is that Google Adsense makes money from every click. That means if I type in ‘dog breeds’ to my search bar and then after typing, I see an ad for dog food show up on my screen…Google will make money.
Google may seem harmless at first glance
You know how you’ll see a sponsored post on social media and think, “oh wow, that person is trying to get me to buy something!”? Well, guess what – so is Google. In fact, it’s one of the main ways they make money.
As Google’s closest competitor, Microsoft has only 2% of the share, which is very small and cannot pose a serious threat to the search engine monopoly. The search engine also owns many subsidiaries, such as AdSense, which now controls most internet advertising.
All in all, they now hold 85% of the internet advertisement dollars, taking the lead along with the social media giant Facebook. Google controls this position through AdSense and its ability to influence internet users.
No government has taken steps to regularize search engine monopolies, making them more significant than governments and countries. It has become a state within a state like a mad dog that runs wild. The user data that Google holds makes it impossible to compete with the digital advertisement market’s search engine.
Google knows who we are, where we live, what we like and dislike; this information has helped it serve relevant ads to the right people when the time comes. We see ads that may interest us; our friends with different interests may see ads different from what we see.
Apart from being a search engine monopoly, Google Adsense also works as a broker for online ads. As a subsidiary to buy ad space, and with help from its database, sell those ads to third parties. Interestingly, AdSense makes money and gives a bulk share to the third parties that provide their internet space for the ads. Almost every ad on the internet comes from Google AdSense, and there is no other competitor in this realm.
Google wants you to stick to the script
We have all probably bought something on the internet and noticed the pattern of how Google shows you ads. Case in point, I bought a new computer not that long ago, and it’s no mystery how Google’s intrusions into my data played out. Google showed me more ads for computers! Sometimes even ad for the same computer I just bought.
Why does Google show ads for something the user already bought? More importantly, whoever paid for those ads got flat-out ripped off. When most people buy a new computer, they don’t turn around and buy another computer. Now, maybe Google has some data to justify why they do this. The point is, from a user experience perspective, Google showing repetitive ads is awful and vile.
The Google Adsense code cannot accurately predict what the user is going to do. Only what they have done previously. More importantly, they should be able to code accurate predictions. If a user purchases a new computer, logically speaking, that user might need a new mouse or keyboard. That all sounds pretty simple to me.
Keep in mind; I’m not a programmer expert. I cannot walk through Google’s doors and tell them how to do it all. But even I can see the brokenness that is AdSense. It’s broken from a technical angle and a philosophical angle. Google Adsense makes websites run 30% slower on average.
As far as search engines go, every 9 out of 10 searches conducted online goes through Google. Therefore, the “Search Engine Optimization” by Google makes it more convenient and comfortable for the users to get what they want. Google’s secret algorithm identifies the keywords and gets you the most relevant results in just half a second.
They also lead to the issues of over-optimizing and black or grey hat tactics. In other words, the process of manipulating the search engine. That manipulation process has created a 65 billion dollar industry where everyone pins themselves into keyword boxes or trying to jump through Google’s millions of arbitrary hoops. Hoops that they pick and choose how and when to apply.
Imagine yourself trying to start a company and building brand recognition. Well, sorry, but your dream name will never cut it as far as people search for on Google. It’s never going to happen. Moreover, data indicate 70% of new content on the internet never generates an organic link. The data says the top 1% of internet content gets 90% of the social media shares.
Following the logic Google has endorsed doesn’t seem feasible from a business perspective. It is an incredibly bloated system, seemingly by design. Likely to merely prop up the SEO industry. More importantly, under this model, content creators essentially exist under Google’s thumb. They can make or break you at any point in time for whatever reason.
Let’s talk a little bit more about the shadiness of SEO and Google. Upon researching SEO and general internet tips, I experienced highly questionable results. So one of those typical results was Google putting up ten-year-old articles into my browser. The other commonality was finding posts that were all the same, plus they didn’t even answer my question.
How advertisement platforms might be bad
Especially on a niche topic like SEO, unless, of course, Google wants people to believe their algorithm hasn’t changed at all in 10 years. That last statement can’t be correct, so what gives?
In a nutshell, if you want the best SEO tip, I’ll give it to you right now in one sentence. Buy a domain name and sit on it for ten years. The reality is Google’s algorithm can’t accurately pick out the best content. They use a million other metrics that have nothing to do with your actual product.
Why else would a person do research and find the same article written over and over again? Which would be fine, BTW, if those articles were useful. But they weren’t right. Moreover, the cause of my headaches can be directly tied back to Google’s busted search algorithm.
So if you have an article that’s not ranking high on Google, you can do what every SEO expert recommends. Add more useless or generic text. In that sense, when a user searches a specific query about “meta tags,” for example, that user won’t get a page that directly answers the question.
Common sense says that Google’s algorithm should be able to answer a direct question. Instead, a user will find a 1,000-page blog post that gives you 900 words you already know, and *maybe* if you are lucky, answers the question. Newsflash Google, when people search a specific question about meta tags, they don’t need a meta tag history report.
Ultimately, Google’s monopoly described here may not be considered a significant smoking gun for now, but we cannot know their future. A company with this bulk of user data can set its own rules and unreasonable demands. Plus, many experts believe that Google is becoming a corporate profit entity, and it also increases the threats of corruption among Googlers.
Summarily speaking, Google Adsense is a monopoly, and that’s how it makes money. Not because it’s so good, but because there is no other competitor. User data, search history, site analytics, and other private information are at risk, with few advocating higher security and choice. Once a monopoly completely dominates the market space, they often diverge from their goals and become dangerous.
SEO and Google
If you have been on the internet for a while, you have probably heard the term SEO or search engine optimization. It is the process of setting up websites that will enable Google’s search engine to rank your site in user search results.
Getting a high ranking in search results is a massive boon for any website offering a service or product. It can also offer tremendous rewards for sites that utilize Google’s “AdSense” most effectively.
Adsense is Google’s version of a universal advertising market. A successful website owner can enable Adsense for free, as long as they share the profits per click or impression with Google. Google’s cut is around 30%, which seems fair in terms of convenience when writing this.
SEO, paired with the Adsense platform, provides the appearance of good opportunities for entrepreneurs. Unfortunately, that is only how SEO looks on the surface. Stay with us as we take a deep dive into what we’re calling the murkiest water around.
Nobody knows what Google really wants
So when it comes to SEO, adequate research is impossible for several reasons. If you use the internet for said research, this is mainly because Google’s methodology for search results is the best-kept SEO secrets around.
Despite Google’s notorious secrecy, there are probably billions of websites and thousands of companies that claim to have cracked the code. Moreover, they call themselves SEO experts, as if that is supposed to mean something. One could spend a lifetime reading SEO blogs and articles and not be closer to understanding search engine results.
In simple terms, SEO advice is false advertising. If they stopped calling themselves SEO experts and used the more accurate title of “internet marketer,” everyone would think they are full of it. More importantly, this false advertising is endorsed by Google or doesn’t disavow the practice in strong terms.
SEO sites and Google both provide specific tools meant to aid entrepreneurs in optimizing their sites. These tools provide analytics that is often inaccurate, outdated, or, in the case of Google, operates at a snail pace. Google can instantly give you a billion search results, but they can’t immediately tell you your website ranks.
Google webmaster tools are one of those aids. And let me tell you straight up, using the program will make you feel like a snail crawling around a race track with many other snails. You will wait a day in and day out to get some indication of how Google views your website. In our case, it looks pretty apparent Google’s algorithm has no clue what our website is.
Google Webmaster tools doesn’t help
Webmaster tools can’t even quickly tell you what sites link to yours.
We have one article about Nicki Minaj and one article about Youtube “Shorts.” Now evidently, in Google’s mind, when someone searches Nicki Minaj and the word shorts, our site comes up in search results. And that makes no sense at all, especially when all the SEO experts recommend 1,000-word posts.
Our most significant and best articles are getting nowhere. Indeed, our site is still new, and patience is an essential skill for any business. But why, though? All the latest trends and advice from Google themselves say to make great content. However, if we are content, that is that amazing; shouldn’t we be immediately available?
And where all the brokenness of their system comes into play. Do you know who has authority on the internet? It’s Fox News, BBC, Huffington Post, Buzzfeed, pretty much any website that has been around for X amount of time.
Ask a liberal about Fox News or a conservative about Huffington post, and they will laugh at their authority factor. These established sites don’t have to follow any of Google’s policy advice. Their pages can run like total garbage, be full of filler or thin content, and Google doesn’t bat an eye.
Those websites I mentioned are authoritative to Google because of the internet traffic they already get. In essence, they aren’t even getting most of their traffic from Google search results. They get the traffic from the brand recognition they already have or from social media.
Social signals are another big thing in the SEO world. But, again, it’s another area where Google’s policy falls on its face. Their algorithm seems to value external links over any other metric. So there is the catch 22. If a website has millions of connections worldwide, why would it need internet traffic from Google search results? I can only put it so simply; this is all how Google Adsense makes money.