Public figures who skillfully center attention on themselves—are masters at cultivating trust. They leverage charm, drama, and emotional appeal to keep audiences hooked and loyal.
Here’s a look at their go-to tactics:
1. The “Relatable” Persona
Narcissists with a platform or media access craft a relatable image, sharing selective “personal” details to create a bond. They tell stories about their struggles, presenting a carefully curated vulnerability to make fans feel they’re getting a glimpse behind the scenes.
Example: A celebrity may share a “struggle” story or a “real-life” moment to seem down-to-earth, gaining fan loyalty and engagement.
2. Polarizing Opinions
Controversial takes keep the narcissist at the center of the conversation. They say divisive things to stir debate, knowing both supporters and critics will amplify their presence.
Example: A well-known figure might make a bold statement on a sensitive topic, ensuring media coverage and endless online discussions that keep their name in circulation.
3. Shifting Blame
When controversy arises, narcissism teaches people to redirect responsibility, framing themselves as misunderstood or unfairly targeted. This tactic gaslights audiences, reframing situations to preserve their image.
Example: A public figure caught in a scandal may release a statement blaming “the media” or “haters” for distorting the truth, casting doubt on their critics.
4. Cause-driven “Activism”
Aligning with popular causes gives them an appearance of moral integrity. They promote causes that boost their image, often with limited, performative commitment.
Example: A star might donate or publicly endorse a trending issue, framing themselves as an advocate while securing positive media coverage and public trust.
5. The “Apology Tour”
In response to the backlash, they deliver staged apologies, using choreographed interviews or “heartfelt” social posts to reset their image without genuine remorse.
Example: A figure may appear on a major talk show, expressing carefully worded “regret” to elicit sympathy and encourage forgiveness.
6. “Us vs. Them” Mentality
Narcissists cultivate loyalty by positioning themselves as the “authentic voice” fighting against an unjust “enemy.” This tactic galvanizes fans, making them feel part of a shared cause.
Example: A celebrity might claim “the media is out to get them,” framing themselves as an underdog and reinforcing a bond with their supporters.
7. Emotional Appeals and Sensationalism
By sensationalizing their life, public figures keep audiences invested through drama, public conflicts, or even staged moments. This keeps fans coming back, hooked on the emotional highs and lows.
Example: Reality stars often broadcast breakups or feuds to stay relevant, turning personal drama into a public spectacle.
The Takeaway
Narcissists know how to play on emotions, manipulate narratives, and keep audiences engaged. Recognizing these tactics helps us view high-profile personalities with a critical eye, maintaining perspective in a media landscape full of image crafting and influence.
